About this course
Plan, launch and optimise measurable paid-search campaigns with responsible tracking. This Rihuum course is designed for paying students who want guided practice, measurable progress and a portfolio-ready outcome. The curriculum contains eight complete lessons, graded knowledge checks and a capstone project: a search advertising campaign and measurement plan.
Capstone project
a search advertising campaign and measurement plan
What you will be able to do
- Explain the essential principles of Google Ads and Marketing Analytics.
- Use Google Ads, Google Analytics, Tag Manager in a structured workflow.
- Test work against quality, security and operational criteria.
- Complete a search advertising campaign and measurement plan and present the supporting evidence.
Tools and learning resources
Capstone project
a search advertising campaign and measurement plan
Certificate requirements
Complete every lesson and achieve the required passing score in the graded knowledge checks. The certificate includes a public verification code.