Core learning areas
- Audience research, positioning, funnels and channel strategy
- Search optimisation, content systems, social, email and paid media
- Analytics, conversion tracking, experiments, reporting and campaign planning
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BusinessDigital Marketing, SEO & Content
Strategy, social media, search, paid campaigns, email, analytics and conversion reporting.
Ask about this programme ↗Detailed overview
What the learning journey covers.
This practical programme combines clear instruction, guided laboratories, applied assignments and demonstrable project outcomes.
Capability outcomes
- Build an integrated digital campaign plan
- Optimise content for people, search engines and AI discovery
- Measure performance and recommend evidence-based improvements
Learning model
Learn, practise, build and present.
Format, duration, fees, prerequisites and cohort dates are confirmed for each intake or corporate brief. Completion evidence depends on attendance and assessment.
- 01
Foundation
Understand the concepts, tools, safety and context.
- 02
Guided practice
Apply each capability through supervised exercises.
- 03
Project work
Combine skills in realistic tasks with feedback.
- 04
Evidence
Present a capstone or assessed practical outcome.